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Brand introduction:
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Brand Introduction: TUDOR
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Rolex launched the popular version of the "ldquo; Tito and rdquo; it was a matter of the 1930s." At the time, Rolex was implementing a UK-centric european-wide watch promotion programme, but its weakness in marketing was finally exposed because of the high prices that made it difficult for Rolex watches to get into ordinary people's homes. In view of this, in order to expand the market, Rolex founder Gus. Mr. Wirthdorf's mind-set was to create a universal version of Rolex. The requirement is that the new popular version of the quality and Rolex peer, but the price as low as the average person to buy, the goal is to increase sales. Finally, he decided to split part of his name and spell it out as Tudor, the name of the new brand. Tudor's Chinese originally edict, and later changed to Tito.
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At the beginning of the twentieth century, Britain developed into the center of the world economy. In 1905, Welsdorf crossed the ocean from Switzerland to London and founded a watch factory. At that time, it had not yet been used, and the back cover was only engraved with the name "ldquo;" The words of the W.amp;D.rdquo; W represents Welsdorf, D and his partner, An Englishman Dennison. Mr Wildersdorf is confident of expanding into the UK market. After the new brand came out, he linked his watch career to the British royal family. Tudor itself was the name of the Tudor Dynasty (1485-1603, after five generations of princes). In 1455-1485, the Lancaster and York families of the English feudal aristocracy battled for the throne; As a result, the logo of the Emperor's Watch was also marked with a symbol of the Wars of the Roses, but was modified by Wirthdorf to make it a bit like a shield, printed on the surface of the watch.
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The sign was originally a rose, and later the rose was painted in a shield, not long before Welsdorf's death, the sign evolved into the way it is now, there is almost no sign of a rose. In fact, the Tudor family's emblem is the shield, one level lower than the crown that symbolizes the royal family, and the Rolex watch is the crown.
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